Earlier this year, Ag Equipment Intelligence surveyed U.S. and Canadian farm equipment dealers on their major sources for equipment loans. Overall, 61% of dealers reported that customer loans for purchasing equipment came from their manufacturers. But the percentage varied widely depending on the brand of equipment.

For example, John Deere dealers say 78% of loans made to their customers for equipment purchases originate with John Deere credit services. On the other hand, Kubota and New Holland dealers reported only 60% of equipment loans for their customers came from their manufacturers’ loan divisions.

About two-thirds of the equipment loans for Case IH equipment originate with CNH Industrial credit, and AGCO dealers indicate that more than 60% of the equipment loans for equipment they sell originated through AGCO credit facilities.

Sources of Ag Equipment Loans