Built around the theme, “Intelligence Driven Marketing,” the 2018 Dealership Minds Summit, July 24-25, 2018, at the Coralville Marriott Hotel & Conference Center, will provide a candid learning environment for director-level farm equipment dealership leaders and top marketing integrators in marketing, finance, operations and IT to share actionable concepts that will have the greatest impact on their marketing and overall business success.

The full lineup of speakers and sessions is available at DealershipMindsSummit.com.

Just announced is the addition of three leading marketing experts to the speaker lineup, Hannah Ross, marketing manager of 4Rivers, Lisa Steffens, digital marketing manager of RDO Equipment, and Heather Hetterick, director of marketing at Redline Equipment. During their panel discussion, “Using Content Marketing to Target Customer Interactions,” the three experts will compare strategies to educate attendees on content creation, leveraging customer data and analytics and effective content distribution tactics.

Back by popular demand of past attendees is Ross, who spoke on branding and the integration of precision and aftermarket programs with marketing at the Dealership Minds Summit 18 months ago. With a unique blend of experience, Ross began in market research where she built an app platform around the John Deere FarmSight Solutions strategy and then to the agency world in Iowa, where she built her marketing skills at Mudd Advertising in Cedar Falls, Iowa, building and managing marketing strategies for equipment dealerships. Today, Ross is with 4Rivers Equipment, a 15-store John Deere dealership based in Colorado. She focuses on marketing for the Ag and Construction and Forestry divisions for the dealership.

In her role as digital marketing manager, Lisa Steffens is responsible for managing RDO Equipment Company’s digital strategy to bring greater brand awareness, increase lead generation and increase customer engagement. Prior to joining RDO Equipment, an 82-store John Deere dealer, in July 2017, she spent 10 years in marketing roles in various industries.

With 15 years experience in ag marketing, Heather Hetterick has held a number of different marketing roles, including Communications Manager for the Assn. of Equipment Manufacturers and a farm broadcaster and marketing account manager in the radio and cable TV businesses. She has also served as Director of Marketing for the Ohio Pork Producers Council.

Today, Hetterick is the Director of Marketing at Redline Equipment, a Case IH dealer with 11 locations in Ohio, Michigan and Indiana with annual revenues topping $160 million. She sits on the group’s leadership team and creates the marketing vision, strategy and budget along with defining marketing campaigns and tactics.

Discussing the addition of this trio of experts to the Summit speaker lineup, Farm Equipment managing editor Kim Schmidt remarked, “With a combined effort of over 30 years in the marketing field, Ross, Steffens and Hetterick bring a wealth of knowledge of dealership branding and marketing to the 2018 Summit program.”

Limited seats are available and reservations are now open. A discounted registration rate of $439 is available through 4-30-18, offering a 19% discount off the full rate of $539. Registration can be made online or by calling (262) 432-0388 between 8:00 a.m. and 4:30 p.m., Monday-Friday.

Sponsors of the 2018 Summit include A&I Products, Ag Direct, BigIron Auctions, CLAAS, Fastline Media Group, HBS Systems, Iron Solutions, Machinery Scope, Montag Manufacturing, Team SI, Western Equipment Dealers Association (WEDA), Yanmar, Topcon Agriculture and Yetter Mfg.