Items Tagged with 'Heather Hetterick'

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Precision Farming Dealer Summit 2020 Recap

5 Keys to Achieving Recurring Precision Revenue

Capturing repeatable revenue from the precision farming department should be a focus of all departments within a dealership.
Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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2018 Dealership Minds Summit Conference Speaker

Using Content Marketing to Target Customer Interactions

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
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