CNH Industrial N.V. announces that its New Holland Agriculture manufacturing facility, located in the brand’s birthplace and namesake of New Holland, Pa., USA, has been certified Bronze Level in the World Class Manufacturing (WCM) program. Coupling technical expertise and product innovation, the New Holland site is the North American headquarters of the New Holland Agriculture and New Holland Construction brands and a global Center of Excellence for Hay and Forage products with dedicated R&D. New Holland agricultural equipment including Round Balers, Small Square Balers, Pull-Type Forage Harvesters, Harvester Heads, Disc Mowers, Rakes and Spreaders are manufactured on site.

The New Holland brand and site were founded in 1895 as a two-man machinery repair shop by master machinist and inventor Abe Zimmerman. Through the years, New Holland became known as a leader in hay and forage technology, pioneering many firsts including the first commercially viable self-tying automatic pick-up baler in 1940. Today, the site counts a workforce of over 1,000 individuals. The plant produces 30 different models of hay and forage equipment, which are exported to some 45 markets around the world. 

WCM is one of the global manufacturing industry’s highest standards for the integrated management of manufacturing plants and processes. It is a pillar-structured system based on continuous improvement, designed to eliminate waste and loss from the production process by identifying objectives such as zero injuries, zero defects, zero breakdowns and zero waste. To certify improvements, a system of periodic third-party audits evaluates all of the WCM pillars, forming an overall score for each plant that is the basis for three achievement levels: Bronze, Silver and Gold. The New Holland plant recorded significant gains in the pillar areas of People Development and Management Commitment.