Adapt and adapt again is this dealership’s mantra as it thrives in California’s highly diverse and rapidly changing ag environment.

A Farm Equipment Staff Report

In the fourth of Farm Equipment’s every-other-year Dealership Minds series, six editors travelled to central California to experience first-hand how a successful dealership — Kern Machinery — operates in a market where agriculture can only be described as “diverse,” “intensive” and “rapidly changing.” It wasn’t that long ago when cotton, potatoes and hay dominated the landscape. Today, vegetables, fruit, grapes and nuts are taking over. 


The Dealership Minds video series is sponsored by Charter Software.


Read More About Kern Machinery

This video series from Farm Equipment takes you face-to-face with many of the key players inside the Kern Machinery dealerships of California. Learn first-hand about their challenges and success on the road to being an industry leader. 

PROFILES

Clayton Camp 01

Clayton Camp,
President

Lighting the Path Toward Excellence

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Larry Sitzman 01

Larry Sitzman,
General Sales Manager

Cultivating Supplier
Relationships to Build Customer Loyalty

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Larry Sitzman 01

Charlie Moe,
Corporate Aftermarket Manager

Always Planning Ahead for Parts & Service Success

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Marty Buck 01

Marty Buck,
CFO

Building Infrastructure to Make the Business Leverageable, Auditable and Financeable

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Santiago Alcantar 01

Santiago Alcantar,
Parts Manager, Bakersfield

Building a Customer-Focused Team

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Gabriel Gisecki 01

Gabriel Giesick,
Sales Manager, Buttonwillow

Permanent Crops Require an
'Anticipate & Forecast' Approach to Selling

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Joel Turrubiates,
Integrated Solutions Manager

Growing Into a Profitable Precision Niche

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Mark 01

Mark Campanella,
Service Manager, Bakersfield

Getting It Done Right the First Time

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Joe Alvarado 01

Joe Alvarado,
Parts Manager, Delano

Helping 'Frontline'
Employees Keep Customers Satisfied

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Matt Rosica 01

Matt Rosica,
IT

Reliable Tech Support Takes Patience & Passion

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Richard Knott 01

Richard Knott,
Parts Manager, Buttonwillow

Cultivating Supplier
Relationships to Build Customer Loyalty

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Chris Schott 01

Chris Schott,
Parts OPS Manager

Coordinating Orders to Operate as 1 Unit

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Matt Godinho 01

Matt Godinho,
Sales Manager, Delano

Delano: A Mix of Narrow Tractors & Quads

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Don Zajac 01

Edwin Camp,
President of D.M. Camp & Sons

Keeping Pace with
Consumer Tastes & Climate Change

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Don Zajac 01

Don Camp, Jr.
President of Western Power Products

Putting Synergy to Work
Between 3 Family Businesses

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Don Zajac 01

Don Zajac & James Boel,
Service Managers,
Buttonwillow & Delano

Creating Partnerships with
Customers Through Service

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Don Zajac 01

Clay Camp,
Financial Analyst

Coming Back to the Dealership

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More Dealership Minds Profiles February 2016 Issue Contents