Steve Cubbage

What is “Big Data” and how do dealers turn it into profit? With nearly every precision component collecting some type of information, the need to organize, analyze and store farm data for customers is critical. But what role do precision farming dealers play in that process? For many, this can be a challenging question.

Three diverse precision dealers who have taken different paths toward making data management a lucrative part of their companies will share how they are solving the “Big Data” mystery at the 2016 Precision Farming Dealer Summit on Jan. 5-6 in Indianapolis, Ind.

Speakers for this dealer-to-dealer panel include:

Phil Moskal

Steve Cubbage is president of Record Harvest, a Nevada, Mo., precision ag dealership and the 2007 Dealership of the Year recipient. After launching Record Harvest as a precision ag company that meshes hardware sales, software integration and data management service in 1999, Cubbage formed Prime Meridian in 2007 to store, share and analyze customers’ farm field information. One of the most highly-rated speakers at the 2013 Dealer Summit, Cubbage returns to share his experience on how providing data management services and being a “data clearinghouse” puts dealers in their customers’ “inner circle” of trusted advisors.

Jed Bengston

Phil Moskal is the integrated solutions manager at Mid-State Equipment in Janesville, Wis. Mid-State Equipment was named the Dealership of the Year in 2012 and Moskal has been at the 7-store dealership as the primary precision specialist since 2009. He is responsible for sales management of AMS products and service, including remote support, yield mapping and the wireless transfer of yield data. He will discuss the development of Mid-State’s data management service offerings and future objectives for this area of the business.

Jed Bengston is vice president of sales and marketing at Torgerson’s, an 8-store dealership based in Great Falls, Mont. He has been integral in helping facilitate the dealership’s partnership with an agronomic service provider to hire and train employees specializing in field scouting, variable-rate prescription and yield mapping services. He will break down the structure of this arrangement, discuss the advantages of having an agronomic partner and highlight managerial considerations for this option.

Co-located with the 24^th Annual National No-Tillage Conference, the 2016 Precision Farming Dealer Summit will be held Jan. 5-6 at the Indianapolis Downtown Marriott. Among the Title Sponsors making the learning and networking opportunities possible for dealers are Ace Pumps, CDK Global, DigiFarm, Dealer Information Systems (DIS), DLL Financial Solutions, Iron Solutions, LAFORGE Systems, Montag Manufacturing, MZB, Reichhardt, Western Equipment Dealers Assn. and Yetter Farm Equipment.

To view the complete, 8-page program for the 2016 Summit, click here. For more information and to register, visit www.precisionsummit.com. Stay tuned for more updates and speaker announcements. We’ll see you in Indianapolis!