New Holland is a diverse brand that reaches all sectors of the ag market. For that reason, the company’s new vice president for agriculture Bret Lieberman says 2016 will be a “decent year.”
Executive Editor Dave Kanicki caught up with Lieberman at the Farm Progress Show earlier this month. While the cash crop segment will remain challenging, Lieberman thinks 2016 will be similar to this year.
Regardless of the market conditions, Lieberman says the key is being able to compete.
Industry Outlook: How Does Your Dealership Stack Up?
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
