Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), talks about the progression the dealership has taken to grow the product lines they offer. Each additional product line has brought in new customers that otherwise wouldn't have visited their dealership.

This video is sponsored by CDK Global Heavy Equipment.



To read more about how Ritchie Implement earned the top honor in the 2015 Farm Equipment Dealership of the Year in the Over $75 Million in Annual Revenue category, click here.

The 21-part 2015 Farm Equipment Dealership of the Year video series is sponsored by CDK Global Heavy Equipment, a leading provider of management software for equipment dealerships throughout North America.

For more information about CDK Global Heavy Equipment, visit their website.