Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share ideas they've used as incentive programs for both the sales and parts departments. The incentive programs they've put in place have a variety of structures and timeframes.

This video is sponsored by CDK Global Heavy Equipment.
 

To read more about how Salem Farm Supply earned the top honor in the 2015 Farm Equipment Dealership of the Year in the Under $75 Million in Annual Revenue category, click here.

The 21-part 2015 Farm Equipment Dealership of the Year video series is sponsored by CDK Global Heavy Equipment, a leading provider of management software for equipment dealerships throughout North America.

For more information about CDK Global Heavy Equipment, visit their website.