Godfrey Bros. owner Kevin Godfrey says that with large equipment being so large, it's increasingly difficult to find buyers for used class 9 combines, 26-row planters, large sprayers and other large equipment. By dealing with customers who are only buying one or two pieces of equipment a year, Godfrey Bros. avoids MUD deals and has customers who are much more brand loyal and not simply buying on price.

This video is sponsored by CDK Global Heavy Equipment.

To read more about how Godfrey Bros. earned the top honor in the 2014 Farm Equipment Dealership of the Year in the Small Store Operation category, click here.

The 24-part 2014 Farm Equipment Dealership of the Year video series is sponsored by CDK Global Heavy Equipment, a leading provider of management software for equipment dealerships throughout North America.

For more information about CDK Global Heavy Equipment, visit their website.

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