Items Tagged with 'kevin godfrey'

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2014 Dealership of the Year: Godfrey Bros.

Advantages of Avoiding MUD Deals

Godfrey Bros. owner Kevin Godfrey says that with large equipment being so large, it's increasingly difficult to find buyers for used class 9 combines, 26-row planters, large sprayers and other large equipment. By dealing with customers who are only buying one or two pieces of equipment a year, Godfrey Bros. avoids MUD deals and has customers who are much more brand loyal and not simply buying on price.
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Competing Against Larger Dealerships

As a single-store dealership, Godfrey Bros. feels the pressure to compete with the larger, multi-store dealerships, but, says owner Kevin Godfrey, just because a dealership is small doesn't mean that they are any less efficient than a large dealership. Godfrey says that the two sizes of dealerships may have to work a little differently to achieve that efficiency, but at the end of the day, they are still performing at the same level of efficiency.
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Larger Isn't Always Better

Godfrey Bros. owner Kevin Godfrey says the dealership's success in terms of sales growth and customer service while being surrounded by other larger John Deere dealers in Michigan proves that larger isn't always better.
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Top 2 Aspects in the Dealership to Watch

Kevin Godfrey, owner of Godfrey Bros., says that the two most important things to watch right now are inventory and finding good employees. There is a lot of money that can go into inventory and you have to be careful that your inventory doesn't end up costing you money, says Godfrey. As for finding the right employees, Godfrey says that it is important that you find employees who can keep up with the changing technology.
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