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2014 Dealership of the Year: Godfrey Bros.

Advantages of Avoiding MUD Deals

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey says that with large equipment being so large, it's increasingly difficult to find buyers for used class 9 combines, 26-row planters, large sprayers and other large equipment. By dealing with customers who are only buying one or two pieces of equipment a year, Godfrey Bros. avoids MUD deals and has customers who are much more brand loyal and not simply buying on price.
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Competing Against Larger Dealerships

July 18, 2014 | Posted in Best Practices
As a single-store dealership, Godfrey Bros. feels the pressure to compete with the larger, multi-store dealerships, but, says owner Kevin Godfrey, just because a dealership is small doesn't mean that they are any less efficient than a large dealership. Godfrey says that the two sizes of dealerships may have to work a little differently to achieve that efficiency, but at the end of the day, they are still performing at the same level of efficiency.
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Larger Isn't Always Better

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey says the dealership's success in terms of sales growth and customer service while being surrounded by other larger John Deere dealers in Michigan proves that larger isn't always better.
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Top 2 Aspects in the Dealership to Watch

July 18, 2014 | Posted in Best Practices
Kevin Godfrey, owner of Godfrey Bros., says that the two most important things to watch right now are inventory and finding good employees. There is a lot of money that can go into inventory and you have to be careful that your inventory doesn't end up costing you money, says Godfrey. As for finding the right employees, Godfrey says that it is important that you find employees who can keep up with the changing technology.
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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