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Howard Martin was inducted into the Farm Equipment Shortline Legends Hall of Fame in 2024. He also earned myriad awards and honors from No-Till Farmer for his development of solutions specific to farmers’ ability to make no-till work. Martin passed away in February 2024. The article below, on Howard Dean Martin’s legacy of innovation and integrity, was written by his son and business partner, Steve Martin.
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Ongoing Series
Boots on the Ground
Farm Equipment's “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 4-store Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Current Issue
Diversification & Focus: United Ag & Turf Aims to Maximize Performance in Both
New Dealer Facilities Optimize Customer Experience & Workforce Strength
Our ‘What-If’ Story ...
Product Innovations & Introductions
- Large Domestic Autonomous Aerial Applicator Comes to Midwest
- Cook With It or Run It Through a Fuel Injector?
- Deere Upgrades Allow Farmers to Take Smaller Steps with Precision Tech
- [Video] Yetter’s New Air-Assist Cylinder Kit Offers More Control from Cab
- [Video] Why Timing is Key with Spring Strip-Till
Farm Equipment Videos
Titan Lowers Inventory to Just 13% Above Pre-Covid Levels
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Titan Machinery’s Q4 and FY 2025 earnings, and the improvement in inventory levels over the last 2 quarters
Used Inventories Drop in February, New Remains Elevated
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the latest used combine pricing and inventory report from Sandhills Global.
Titan International Expects Improvements on Back End of Year
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at Titan International’s 2024 results, and the tire manufacturers outlook for this year.
Buhler Going Private, Plans for Production Improvements
In this episode of On the Record, brought to you by Associated Equipment Distributors, we come to you from the floor of the National Farm Machinery Show in Louisville, Ky. Buhler Industries announced plans to take the company private, and president Zafer Ozbalaban shares some of the details on the company’s plans.
Industry Insider
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22 Tips for Surviving the Next 18 Months & Growing in the Future
The current ag economy is putting pressure on equipment dealers’ business. There are 6 factors, says Lloyd Farnsworth, director of sales with DIS, that have created a “perfect storm." -
What If & What Was: Reflections on Our Journey ... Ag Info Tech
I often wish I could truly gauge the impact I have made in my lifetime, hoping that it was much more good than bad. Just as tossing a rock into a still pond can send ripples to the other side, many daily decisions send ripples through others' lives that we often do not see. -
What If & What Was: Reflections on Our Journey ... Wallem International
To the question about the impact of a dealership that fails to survive, I have first-hand experience. -
What If & What Was: Reflections on Our Journey ... Keller Manufacturing & the Bobcat Skid-Steer Loader
Many people hear issues other people have. Only inventors take the time to figure out a better way other than just to help a friend muscle through a tough job.
Columns & Opinions
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What If & What Was: Reflections on Our Journey … Martin-Till
Howard Martin was inducted into the Farm Equipment Shortline Legends Hall of Fame in 2024. He also earned myriad awards and honors from No-Till Farmer for his development of solutions specific to farmers’ ability to make no-till work. Martin passed away in February 2024. The article below, on Howard Dean Martin’s legacy of innovation and integrity, was written by his son and business partner, Steve Martin. -
A New Metric to Measure
As you take in this week’s Final Four games, watch the efforts of those players doing the real toiling in the paint so others can secure the rebound. You’ll see several players who tirelessly box out – but whose efforts will never be reflected in the box score. -
Check-up on the Wellness of Women in Ag
In conducting research on the role of women in agriculture over the past weeks in commemoration of Women’s History Month, several noteworthy articles emerged from a team of researchers at the University of Georgia. -
On the Topic of Preemptive Absorption
The point is that today we dealers and manufacturers have no idea on parts pricing on all our parts as to correct pricing, and whether our competition is getting our sales due to price. Could AI help
Career Center
Open Job Positions
Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
2025 Dealership Minds Summit
REGISTER FOR THE 2025 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking! The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers focused general sessions, dealer-to-dealer panel presentations, informal and interactive roundtable discussions and unrivaled networking and knowledge sharing. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
Product Roundups
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Skid-Steer Attachment Product Roundup 2025
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
Fertilizer Application Product Roundup 2025
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
National Farm Machinery Show Exhibitor Roundup 2025
Check out the latest offerings from these exhibitors scheduled to be at the 2025 National Farm Machinery Show.
Top Store Items
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends
This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.
Chinese Tractor Market Analysis & Forecast
This online-exclusive report delivers an executive-level summary and expert analyses from Ag Equipment Intelligence’s veteran correspondents, researchers and forecasters. It is further supplemented by previously compiled research and reference material and also includes a new feature that automatically curates ongoing Chinese Farm Machinery content – as it occurs.
Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends
This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.