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September 2017 Sourcebook
Volume: 55
Edition: 7
Brand Loyalty Report: Most Farmers Still Loyal to ‘Their’ Brand
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Table of Contents
Table of Contents
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreBrand Loyalty Part 2: Does Farmer Revenue Matter?
Does the level of a farmer’s annual revenue impact his brand preference and decision making when it comes to purchasing new equipment?Read MoreBrand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty
Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.Read More
Snapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More
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Featured Articles
Featured Articles
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreSnapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More -
Online Extras
Online Extras
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Farm Equipment Videos
Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’
In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.