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September 2017 Sourcebook
Volume: 55
Edition: 7
Brand Loyalty Report: Most Farmers Still Loyal to ‘Their’ Brand
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Table of Contents
Table of Contents
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreBrand Loyalty Part 2: Does Farmer Revenue Matter?
Does the level of a farmer’s annual revenue impact his brand preference and decision making when it comes to purchasing new equipment?Read MoreBrand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty
Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.Read More
Snapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More
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Featured Articles
Featured Articles
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreSnapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More -
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Top Articles
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Farm Equipment Videos
AGCO Aims for $2 Billion in Precision Ag Business by 2029
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.