Farm Equipment

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March 2021

Volume: 59
Edition: 3

Precision Farming Dealer Summit Coverage 

Top Tips for Evolving Your Precision Business 

  • Table of Contents

    Table of Contents

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    Precision Farming Dealer Summit 2021 Recap

    Creating Precision Opportunity Out of Crisis

    Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.


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    Precision Farming Dealer Summit 2021 Recap

    Training an Entire Dealership to be Precision Savvy

    In 2020, 21st Century Equipment embarked on an initiative to get every employee trained on precision farming basics to help propel them for long-term success as a dealership.

    At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership. 


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    Precision Farming Dealer Summit 2021 Recap

    Preparing Your Dealership to Sell & Service Autonomous Equipment

    Two dealers provide insight into how dealerships should plan for the future and an autonomous equipment fleet.

    Autonomy is on the horizon for the ag equipment industry. Between John Deere’s 2019 driverless tractor concept and Raven Industries accepting preorders for its Autonomous AutoCart, the reality of farmers purchasing and utilizing autonomous equipment is only growing.


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    Precision Farming Dealer Summit 2021 Recap

    Manage the Minutia of a Precision Business to Achieve Measurable Growth

    Whether rethinking precision priorities and protocols or setting definable performance goals, starting small, but thinking big is essential to expansion.

    Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.


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    Precision Farming Dealer Summit 2021 Recap

    Nobody Knows it All, but it Pays to Have a Lifeline

    Precision peer groups can provide a valuable resource for problem solving, identifying trends, blowing off steam and relationship building.

    During the 2021 Precision Farming Dealer Summit, a group of leaders from the precision ag industry gathered to participate in a panel on their experiences participating in a peer group and how that network offered them a way to vet new ideas with developing products and services and employee management.


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    Precision Farming Dealer Summit 2021 Recap

    Change is Key to Survival for Precision Farming Dealers

    When faced with the challenges of a tumultuous year, Arlin Sorensen advises business owners to leverage new opportunities and chart a path to success.

    Entrepreneur Arlin Sorensen understands that taking risks and embracing uncertainty can be intimidating. However, he believes those actions are the key to success for business owners — especially right now.


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    Executive Q&A

    Daryl Shelton Talks Culture, Transparency & Development

    As the new executive vice president of RDO Equipment Co.’s Agriculture Division, Daryl Shelton will focus growth on reducing customer stress through precision and aftermarket strategies.

    In a year that brought new challenges and unknowns as dealers figured out how to adjust business amid the COVID-19 pandemic, John Deere dealer RDO Equipment Co. was thrown another blow when two members of the Agriculture Division’s leadership — Vice President of Sales Mark Kreps and Vice President of Midwest Agriculture Steve Connelly — were killed in a car crash in August. 


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    Manufacturer Spotlight

    Filling Local Needs Spawned Salford Group’s Global Standing

    A home shop upgrading traditional farm equipment designs for local conditions in southern Canada sparked the beginning of an industry leader in tillage, seeding and fertilizer application.

    In 1978, farm equipment dealer Jake Rozendaal saw the need for much heavier-duty tillage equipment to work the heavy clay soils in his local area near Salford, Ont. 


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    Can You Increase Sales Without Selling?

    Providing customers with exceptional customer experience not only makes employees extremely valuable to a dealership, it also increases sales — without actually selling.

    Any dealer can sell and service equipment. But how the employees of a dealership  interact with customers is what truly makes the difference between customer service and a customer experience.


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    Bill Hoeg
    Leadership Lessons

    Creating a Customer Centric Culture: Defining Customer Retention Turning a Good Concept into Reality

    A MAC colleague, Bill Mayes, has a way with words. His article last month sets up our 2021 theme of “Creating a Customer Centric Culture” and is a great concept. 


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    Ask the Expert

    Growing Sales Bench Strength Part 1: Finding Young Talent

    The hardest part of any sales manager or sales lead’s job is dealing with salespeople. Typically, salespeople are hard to keep between the ditches.


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    Product Preview

    Farmada Elixir 66

    The Elixir 66 is Farmada’s commercial applicator for liquid, dry and anhydrous fertilizer. 


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    Product Preview

    Premium EZ-Drops System

    The EZ-Drops Nutrient Application Tool converts just about anything into a side dress machine. The fold mechanism allows user to run drops full boom and still fold from the cab. 


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    Product Preview

    J.Assy Visum Fertilizer Sensor System

    The J.Assy Visum Fertilizer sensor system is designed for strip-till fertilizer applications and monitors the flow in each row unit line to alert the operator about product plugging and flow failure. 


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  • Featured Articles

    Featured Articles

    PFDS-Intro_FE_0321_leadart.jpg
    Precision Farming Dealer Summit 2021 Recap

    Creating Precision Opportunity Out of Crisis

    Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.


    Read More
    Executive Q&A

    Daryl Shelton Talks Culture, Transparency & Development

    As the new executive vice president of RDO Equipment Co.’s Agriculture Division, Daryl Shelton will focus growth on reducing customer stress through precision and aftermarket strategies.

    In a year that brought new challenges and unknowns as dealers figured out how to adjust business amid the COVID-19 pandemic, John Deere dealer RDO Equipment Co. was thrown another blow when two members of the Agriculture Division’s leadership — Vice President of Sales Mark Kreps and Vice President of Midwest Agriculture Steve Connelly — were killed in a car crash in August. 


    Read More
  • Digital Edition

    Digital Edition

  • Online Extras

    Online Extras

    Online Extras: March 2021 Issue

    The web-exclusive content for this month's issue is headlined with the Dr. Jim Weber's 5-part podcast series on dealership management principles.
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