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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
By Kim Schmidt posted on April 6, 2016 | Posted in Best Practices, Manufacturer & Dealer Issues
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Winter Service Programs

The Best of Dealer Winter Service Promotions

Creative approaches to winter service promotions help these dealers earn their customers’ business all year long.
By Jaime Elftman posted on October 16, 2015 | Posted in Best Practices
Staying steadily busy during the off-season with billable work is a universal challenge for dealers. One way to manage it is through winter service programs, in which customers are encouraged to bring in their farm equipment for off-season maintenance and inspections. This gives dealers work through the winter and helps customers get ready for spring.

Winter Service Gallery • 6 Tips from Manufacturers


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Special Report: Transitioning to the Next Generation of Dealers

Learning to Delegate

By Scott Eisenhauer and Dave Kanicki posted on June 1, 2014 | Posted in Dealer Succession
When I came on board as general manager in 2006, P&K Equipment had 4 stores. I jumped in and really took over doing a lot of things, being a leader and became very engaged from a tactical standpoint. Looking back, I probably got a little too engaged and it's been tough to let some of that go.
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Wider World of Business

Brand Marketing: How to Reach Customers in the Digital Age

September 30, 2013 | Posted in Best Practices
Source: Angela Stringfellow, Consultant, SeniorHomes.com
Brand marketing and reputation building used to be a combination of print advertising and word-of-mouth. Radio and TV advertising entered the mix along the way, but within the past decade or so, brand marketing has shifted dramatically from the tried-and-true, taking on a whole new form in the digital realm.
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Farm Equipment Showcase and Farm Catalog: January 2012

November 10, 2011 | Posted in Manufacturer News
Mike Lessiter and Dave Kanicki on location from Iowa, where they're visiting several farm equipment dealerships this week. In our travels in the U.S. and Canada over the last month, we've seen a common theme -- everyone is trying to figure out how to make the MOST out of a record net farm income that's projected to come in 31% higher than 2010. If you're in that camp, we can help with the industry's two biggest inquiry generators.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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