Art’s Way Manufacturing is excited to launch its new logo and branding initiative, positioning the company as a legacy-leaving, forward-thinking power player in equipment manufacturing.
Brand marketing and reputation building used to be a combination of print advertising and word-of-mouth. Radio and TV advertising entered the mix along the way, but within the past decade or so, brand marketing has shifted dramatically from the tried-and-true, taking on a whole new form in the digital realm.
Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.
Brandt is pleased to announce the appointment of nine new RDO Equipment locations as authorized dealers for Brandt Agricultural Products. The new RDO locations representing Brandt are:
Kuhn Krause, Inc. is proud to introduce its new brand and product identity. Beginning in April , 2012, Kuhn Krause will change the paint color of Kuhn Krause - brand products to Kuhn Red.
KIOTI Tractor of Wendell has experienced the same challenging economic times as other equipment manufacturers over the past few years. Instead of being fearful, however, of the ramifications that the recession could have on their company, they looked for ways to continue to build their brand and maintain sales.
Retooling the company founded by Cyrus McCormick in 1831 is going to take more than building great tractors. It needs to take a new look at how it works with its dealers.
Greg Petras, president of Kuhn North America, says despite the current market challenges the company is continuing to invest in its facilities, people and products.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.