Godfrey Bros. in Jonesville, Mich., attributes its $1 million in revenue per employee to the large amount of cross-tasking and multitasking within the dealership. Kevin Godfrey, owner, says that everyone tries to help out wherever they can, regardless of what department they belong to.
PrairieLand Partners, a 9-store John Deere dealership group in Kansas, was formed in 2008 via the merger of Deer Trail Implement, Conrady Western and Pankratz Implement. Loren Balzer, director of aftermarket for PrairieLand Partners, talks about how each department came together across locations to standardize all aspects of the business.
If I had to pick a key defining moment, I think it would be bringing our parts and service departments together. There used to be a wall between the two. It was like two separate unions and they were fighting separate battles. I brought them together to and now everybody is fighting for the same thing the extra sale and customer satisfaction compared to when it was the shop guys vs. the parts guys.
Once the sales department culture is set in motion and the sales department philosophy has been established and agreed upon, the next step in managing the wholegoods department is identifying and embracing the responsibilities of both the sales manager and the wholegoods sales personnel.
After eliminating non-performers and then assessing the dealership culture, the next step in developing a first rate, best-in-class sales department is to assess the existing sales department’s climate.
They may manage their three dealerships “by the numbers” to achieve a profitable bottom line, yet Janson Equipment also puts their customers’ “boots on” to give the business a personal touch that breeds customer loyalty. In their own words, here’s a departmental list of goals and responsibilities that sets this dealership apart.
How you organize your dealership is fundamental to your success. Whether your dealership has one store, a few or several locations, the choice of how you organize your company has a direct bearing on your performance.
While Mike Carley is comfortable delegating day-to-day decisions to his key managers, he also realizes that at the end of the day, he holds ultimate responsibility for the store’s performance. He needs to stay involved.
Mike Carley, general manager of the company’s Gibson City store, explains that in 2009, a drawn-out harvest season helped keep the service department busy through December.
At most companies engineers and designers have a monopoly on innovation, but to get everyone else involved, leaders at all levels need to make it clear that their teams are expected to produce new ideas and find better ways of doing their jobs, columnist writes.
In this episode of On the Record, brought to you by Associated Equipment Distributors, Marc Johnson, principal with Pinion, provides 4 factors that will be important for dealers to watch in 2025 that will impact their business.
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