Since its founding in 2009, Noble Equipment’s success can be boiled down to a simple mantra: narrow and deep. This means being the top dog for haying equipment in their area — a stretch of livestock-heavy land in south-central Alberta accurately nicknamed “feedlot alley.”

2023 Dealership of the Year Hutson Inc. is different from the average dealership in many ways, such as its extensive non-revenue-based team member roles. COO Brandy Jared describes the importance of the corporate structure that Hutson Inc. is built around and how many of the non-revenue-based roles can be integral to supporting the business, particularly following an extensive acquisition. Having access to these corporate resources has allowed for the newly acquired stores to quickly integrate into the Hutson Inc. culture and streamline the challenges that come from bringing a new dealership into the fold.

While their competitors might choose to offer a wide variety of equipment, Noble Equipment instead focuses their inventory and expertise on hay and forage equipment. This singular focus allows Noble Equipment’s team to know their equipment inside and out and stand as experts in their field.

Community is the cornerstone of any successful dealership, and the 2023 Dealership of the Year Noble Equipment is no exception. Located in Nobleford, Alta., this Canadian dealership has a unique circumstance when it comes to hiring new staff. The local oilfields in the area offer high-risk high reward employment which can tempt many prospective staff members away.