Performance Brokerage Services, North America’s highest volume dealership brokerage firm, welcomes industry veteran Keith Whitaker to the team as Partner for the Equipment Division.

Performance Brokerage Services, North America’s highest volume dealership brokerage firm, announced the sale of Universal Tractor Co. in Lakewood, Colo., from the McCarty family to Bob Howard Luxury Auto Group.

Both Jones Equipment Rental locations were authorized dealers and distributors for Kubota, Land Pride and Honda in Fort Gratiot and Marysville, Mich. The transaction was facilitated by Performance Brokerage Services Equipment & Commercial Truck Divisions.

During a panel at the 2023 Associated Equipment Distributors Summit held Jan. 10-12, partners at Morgan Stanley and brokers at Performance Brokerage Services sat down to discuss what dealers need to prepare before selling their dealership.

Rick Ford, a well-known name in the automotive industry, has acquired Conroy Tractor, the first equipment dealership added to his portfolio.

The acquisition expands Tellus Equipment’s footprint to 24 stores, while advancing the company’s growth plans in Texas.