Doug Neufeld, CEO of PrairieLand Partners, a 9-store John Deere dealership in Kansas, explains that the dealership has made investments with long-term payback rather than immediate payback. Resources have been committed to the Integrated Solutions Department to lead the precision farming efforts in the dealership. Also, they've named a product training manager inside the dealership to be an expert on increasing the productivity of each piece of equipment sold to customers.
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