2020 Dealer Business Outlook & Trends Summary
Poor planting conditions in major ag regions combined with ongoing trade disputes are contributing to more uncertainty than usual for North American farm equipment dealers.
In the past year, the Ag Equipment Intelligence “Dealer Optimism Index,” which measures sentiment among dealers compared to the prior month, has yet to move into positive territory. The index is based on a monthly survey of North American farm equipment dealers that asks if they are more or less optimistic about their business prospects or feel about the same as they did in the previous survey.
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