Items Tagged with 'annual dealer survey'

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2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 


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rural market optimism
2021 Rural Lifestyle Dealer Business Trends & Outlook

Rural Lifestyle Dealers’ Optimism Remains Strong

Annual survey shows continued optimism from rural equipment dealers heading into 2021, despite some lingering concerns over end-user demand and inventory availability.
Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs.
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2018 Dealer Business Outlook & Trends

Dealers See Increasing Revenue Levels in 2018

If rising levels of optimism can be turned into equipment sales, dealers could have a good year ahead of them.
It has been nearly 6 years since North American farm equipment dealers expressed the level optimism about their revenue prospects as they have for 2018. In 2012, more than 55% of dealers expected revenues from the sales of new farm machinery to increase in the year ahead. By 2015, less than 20% of dealers held out hope for improved business levels for the coming year. This improved very little (22.4%) by 2017.
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