Wider World of Business
Every once in a while, I find a consistent problem in businesses that surprises me -- not just because it's unexpected, but because it's widespread. Companies — large, successful, forward-thinking companies — haven't adopted a formal, written sales process. Even companies that have embraced standardization in other departments, and see the benefits of formalized process in the rest of their business, seem unwilling to extend this systematic approach to sales. Why?
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