Two Perspectives on Strip-Tillage
Succeeding in this niche market goes beyond simply selling the equipment. It requires changes from both the dealer and the grower.
Chris Hopkins has been selling strip-till equipment and helping growers polish their strip-till skills for the past 8 years. He says that once they get the hang of it, they almost always stick with it because they can see its inherent benefits almost immediately. Convincing farmers to work with it in the first place is the bigger challenge.
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