The John Deere Dealer Scorecard is an appropriate tool Kern Machinery uses to evaluate customer satisfaction. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, talks about the scorecard and how they use it to identify areas of improvement and situations when an additional follow-up, in-person meeting might be necessary to serve the customer. The 54-part
2016 Farm Equipment Dealership Minds video series is sponsored by
Charter Software.