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Rising Material Costs, Rising Product Pricing

With their most recent earnings reports, each of the major farm equipment manufacturers easily surpassed analysts’ projections for revenues and raised their forecasts for the remainder of 2011. With the rising costs of materials and the additional outlays associated with Tier 4 interim engines, the equipment makers also expect to increase product pricing before the year is out.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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