As part of the alliance, Manitou announces that it will launch a line of compact excavators manufactured by Yanmar, under the Gehl and Mustang brands for the North American sales region.
Raven Industries Inc. and SST Software Inc. announced that the farm equipment companies would build on their strategic alliance, with Raven buying a minority ownership position in SST.
There's nothing all that new about business alliances, where two concerns seize the opportunity to capitalize on each other's respective strengths to increase sales and capture market share. But the coalition of Kubota Tractor and Land Pride implements brings a new dimension to the partnership game in the farm equipment world and has many shortline manufacturers and their dealers wondering where this era of "pick your partner" will ultimately lead.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
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