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Wickham-Tractor
Dealer Profile: Wickham Tractor

Staying 'Relevant' as the Industry Changes

Wickham Tractor initiated its succession plan earlier than intended to ensure the dealership remains sustainable well into the future.
It would be difficult to find a farm equipment dealer in North America who hasn't in some way been affected by the consolidation of the retail side of the business in the last decade. Whether or not they've yet been told directly - or not so directly - that they must make the decision to be either a buyer or seller, to expand or exit the business, it's on their mind. As the days pass, it's becoming a front of mind issue. Dealers know it's something they need to come to grips with. Either take control of it and set a course, or have circumstances or someone else dictate the future.
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