This renewed introduction of harmful trade barriers for combine harvesters is sending out an entirely wrong signal to domestic farmers in Russia and the whole customs union, says Dr. Bernd Scherer, managing director of VDMA Agricultural Machinery.
Unprecedented commodity prices that have led to a sustained demand for agricultural equipment over the past 4 years have resulted in two types of regrettable sales techniques. First, because many end-users are flush with cash, many sales people in turn believe they can be successful by just sitting in the dealership and waiting for their next victim to waltz through the door. Unfortunately, this has proven true in many instances. This does not build lasting relationships and will not survive the next downturn, and neither will the sales personnel who engage in such selling techniques.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at Titan International’s 2024 results, and the tire manufacturers outlook for this year.
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