Western Equipment Dealers Association Dealer Institute presents one of two monthly webinars for parts and service managers.

Parts and service employees who are considered top performers in the equipment industry don’t achieve their status by doing what customers expect. They earn their distinction by exceeding what customers expect. In today’s warp-speed business environment, parts and service employees who deliver an exceptional customer experience give their employers a huge competitive edge.

In this webinar, you’ll learn that top performers are not just polite and friendly – they combine five characteristics to connect with their customers and build customer loyalty and profitable relationships. Dealer Institute Trainer Jim Facente will share how the industry’s top performers use key techniques, such as “easy,” “know the customer,” “immediacy,” “product knowledge,” and “focus” to provide exceptional customer service. This webinar is for parts and service managers.