Started in 2013, the Dealership Minds Summit is a limited seating DEALER-ONLY gathering of retail farm equipment dealers of tractors and implements. Focused 100% on delivering actionable strategies to educate, connect and empower dealership management to face the most pressing challenges to their business, the Summit delivers insightful learning and unlimited networking with the best of the farm equipment dealer community during more than 20 targeted, no-time-wasted sessions spread out over two days. The Summit is hosted by Farm Equipment and co-sponsored by the industry's top solution providers.

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The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. If you have questions about your eligibility to attend, please contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email.

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The 2018 Summit will be held July 24-25, 2018, at the Coralville Marriott Hotel & Conference Center in Iowa City, Iowa. This event changes host cities annually. For information on future Summit dates and locations, contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email.

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The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. The 2018 Summit focuses on the theme "Intelligence Driven Marketing: Targeting – Automation – Analytics – Content" and will give you actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential. See for yourself why 97.3% of past attendees recommend the Summit. *Based on past attendee surveys. You can even use our ROI calculator to determine the real costs and benefits to your business.

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The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you actionable, authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

• Focused General Session Presentations: providing a roadmap for implementing leading marketing ideas and technologies for equipment retailing and servicing success.
• Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful marketers.
• Informal & Interactive Roundtable Discussions: discover actionable dealer marketing strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
• Hands-On How-To Tutorials: An overwhelming percentage of dealers asked for “hands-on” help...and we listened. Bring your smart phone, tablet or laptop — and your ideas — to this session on Wednesday and these how-to tutorials will have you up and running BEFORE you leave Iowa City!
• Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in marketing, finance, operations & IT and top marketing integrators.

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The rates to attend both days of the Dealership Minds Summit are as follows:

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Pre-registration is required to attend the Dealership Minds Summit and a limited number of seats are available (all past Summits have sold out). To ensure seats for your entire group, it is recommend that you register early. Here are five easy ways to register:

Online — Register online at our secure website.

Mail — Download a registration form and mail it to: Dealership Minds Summit, P.O. Box 624 Brookfield, WI 53008-0624

Fax — Download a registration form and fax it to (262) 786-5564.

Phone — Call toll-free from within the U.S. and Canada at (866) 839-8455 or (262) 432-0388. Please be sure to have your credit card handy.

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You can purchase a 1-day pass for $299 by calling (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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Your Summit registration includes access to all educational and networking sessions and meals that will occur during the event, as well as a free Attendee Bonus Package featuring $2,013.95 worth of valuable dealer resources:

• A free 1-year subscription to Ag Equipment Intelligence (12 issues). Bonus Value: $499.00
• 12 Issues of Ag Equipment Intelligence’s Dealer Sentiments & Business Conditions Update. Bonus Value: $499.00
• The annual Dealer Business Outlook & Trends Farm Equipment Forecast. Bonus Value: $299.00
• The annual Big Dealer Report. Bonus Value: $69.95
• Video recordings of general sessions and keynote presentations. Bonus Value: $399.00
• Discounted registration to the co-located National Strip-Tillage Conference. Bonus Value: $49.00
• Marketing Expenditures Survey Results: Farm Equipment Dealerships — This all-new report, featuring primary research of North American farm equipment dealerships, provides an in-depth data analysis of how and where equipment dealers are allocating their limited marketing dollars — for greatest results. Bonus Value: $199.00

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Yes, your free subscription will be added to your current subscription to extend your subscription term.

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Visit the Summit hotel information page for more information.

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Parking is available on-site at the Coralville Marriott Hotel & Conference Center for $1 per hour or $8 per day. For more information, please call the Coralville Marriott Hotel & Conference Center at (319) 688-4000.

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For those flying into the Eastern Iowa Airport, shuttle service is available by many private companies. The Ground Transportation Center is located on the lower level of the terminal. A short list of shuttle services follow:

Airport Shuttle Service: 800-725-8460
Burlington Trailways: 800-992-4618
Airport Express: 800-383-2219
Xquisite Limo: 319-929-5466

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Yes! Each attendee receives admission to dinner on Tuesday as well as breakfast and lunch on Wednesday. Refreshments will also be provided throughout the Summit.

To purchase additional meal tickets for an attending spouse/guest, or if you have any dietary restrictions, please email us or call (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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The Dealership Minds Summit welcomes attendees from around the world. If you require an event invitation letter, please email us or call (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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If you are interested in being considered as a speaker for a future Dealer Summit hosted by Farm Equipment, or if there is anybody that you feel would be a good addition to our speaker lineup, please feel free to email Kim Schmidt with your suggestions at kschmidt@lessitermedia.com.

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We offer many opportunities for companies to be involved with our Dealer Summits. If you are interested at the sponsorship level, please email Michael Ellis at mellis@lessitermedia.com to learn more.

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If you are a sponsor and would like information on group attendance discounts for your dealer customers, or if you would like to request Summit promotional material for you to distribute to your customers, please contact Dallas Ziebell at (262)777-2712 or dziebell@lessitermedia.com.

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Yes, if your spouse is not involved in the day-to-day business operations of your dealership, they are welcome to attend the educational and networking sessions with you at no cost. To purchase meal tickets for your spouse, call us at (866) 839-8455 or (262) 432-0388.

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You will receive your badge when you check in at the Summit. At that time you will also receive an attendance binder which includes a promotional program, note pages and several attendee bonus materials.

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Absolutely! You can register onsite and take advantage of the special Super Early Bird Discount and on your 2019 Summit registration. Please visit the registration area July 24-25 at the Coralville Marriott Hotel & Conference Center to register.

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We’ve refined a winning content-driven formula that delivers knowledge you and your team can act on immediately. That’s why if this intensive, innovative and information-filled event isn’t everything we promise, write us and we’ll offer a money-back guarantee on your registration. You can take up to 6 months to decide so you can personally measure the return on your experience.

If you are registered but are no longer able to attend the Dealership Minds Summit, please contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email

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Yes, the official Summit app is called EventsXD and will be available to download soon. The most updated day-to-day agenda with speakers, room numbers and time-frames can be seen on the app.

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You can extend your educational opportunities even after the Summit ends with video replays of the general session presentations. Within 4 weeks of the Summit ending, you will be emailed a link to view the recordings. If you do not receive a link or it doesn't work, please contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email.

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If you have any other questions about the Summit schedule, program, hotel, your registration or transportation, please email us or call at (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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Included with each Dealership Minds Summit registration is a complimentary pass to attend the Wednesday evening Welcome Reception of the 2018 National Strip-Tillage Conference (NSTC), being held July 26-27 at the Coralville Marriott Hotel & Conference Center.

It's an excellent opportunity for you to maximize your time in Iowa, establishing industry contacts and expanding your equipment marketing knowledge at the Dealership Minds Summit, while also learning about the GROWING strip-tillage market and how to serve your customers who are actively investing in the practice or considering it at the National Strip-Tillage Conference. 

As an attendee of the Dealership Minds Summit, you are eligible for a discounted NSTC attendance rate of only $220 – a $49.00 savings off the full rate. To complete your NSTC registration, contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email, or follow the instructions that will be emailed to you after you complete your Dealership Minds Summit online registration.

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If you would like information on group attendance discounts and special events available for your farm customers, please contact Dallas Ziebell at (262)777-2412 or dziebell@lessitermedia.com.

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