The Farm Equipment Manufacturers Assn. (FEMA) featured “Survey Offers Manufacturers Insights into How to Support Dealers” as its cover story in December 1 SHORTLINER newsletter.

Dialog on “on-average” marketing spending led Farm Equipment to dust off its own survey data of farm equipment dealers from 2018. The primary survey data was prepared for attendees of the 2018 Marketing-themed Dealership Minds Summit in Coralville, Iowa.

The study conducted for FEMA by Spindustry, Fastline Marketing Group and Audience Audit showed 60% of dealers have a marketing budget of less than $50,000. By comparison, Farm Equipment’s 2018 survey showed the average marketing budget from dealer respondents was $302,500. 

The 2018 report from the U.S. Farm Equipment Dealership Marketing Expenditures Survey is found here. 

Looking ahead to 2022, how will the way you market change? Let us know in the comments below. As we prepare for our editorial coverage in the year ahead, let me know if you’d like to see an update to the 2018 Marketing Expenditures survey and what changes to the study we should make for it to best serve your business.