I assume that the dealer taking in another brand on trade cannot get the same value for that piece that a dealer within the brand could. What type of price differential will a dealer typically need to let it go for vs. say a dealer who carries that same brand?
In most cases off-color equipment is more difficult to get top dollar for. That being said, it really depends on that color’s dealer network in your immediate area. If the dealer is strong and has a good reputation you will get as much or just a little bit less, 0%-5%. If the dealer in your area is horrible, you will get significantly less for the unit than the average retail listing found on the internet. These numbers could be as low as average auction value to 10% above auction. In the grand scheme of things, assuming a $200,000 machine, this could be $20,000 to $40,000.
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What we do is work with other Non-Deere Dealers to get a feel for what they are seeing in their market as well as across the nation. We have dealer groups in the strategic parts of the country we work with for this reason. We also get feedback about product issue, recalls, and other nuances about the equipment. We rarely assign a trade value for a used Non-Deere machine without getting a value from a same-colored dealer. We also use this as chance to trade our off-color stuff for their Deere stuff and helps move the unit outside of our trade area. The more diverse opinions we can get the better we can put the puzzle together, there is not a real easy way to do this.
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