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Art Aiello

Art Aiello

Art Aiello was the Managing Editor of Farm Equipment. He joined Lessiter Media in 2023 after nearly 30 years in public relations and marketing communications. He earned a master's degree in journalism and mass communication from Kent State University.

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ARTICLES

Pre-Selling Your Entire Dealership

Agriteer’s Edmund Byne presents a case study that shows how pre-selling is about more than just moving equipment
By Art Aiello posted on September 27, 2023 | Posted in Best Practices
Edmund Byne, director of sales for AGCO dealer Agriteer, discusses a case in which an Agriteer location failed to close the pre-sale of a tractor but did impress the customer with its ability to service and support its equipment.
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Shortline Legends

Celebrating the Innovations of Independent Farm Equipment Manufacturers: Gary Vermeer

The farmer and tinkerer built Vermeer Corp. into a multinational ag & industrial giant by focusing on helping users do more with less
By Art Aiello posted on August 22, 2023 | Posted in Manufacturer News
In 2023, Vermeer Corp. celebrates its 75th anniversary. The company’s roots go back to World War II, when founder Gary Vermeer was looking for a way to speed up the unloading of corn in a tight labor market.
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Special Report

Business System Best Practices: Choosing a DMS

A dealer management system can dramatically improve your business. But only if you choose wisely. Here’s some expert advice.
By Art Aiello posted on May 24, 2023 | Posted in Best Practices, Operations & Finance
Running a business is not easy. There are profitability and cashflow concerns to manage, personnel issues to address, customer satisfaction considerations to be aware of, and supply chain challenges to overcome.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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