Articles by Farm Equipment Staff

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Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
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Snapshot of Pay & Compensation in U.S. Equipment Dealerships

EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.
The Equipment Dealers Assn.’s (EDA) Compensation & Benefits Survey questionnaire was revised in 2016 to include wage data relative to office/personnel staff, sales, parts and service departments. In total, more than 30 different job descriptions were analyzed in the survey report.
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Precision Farming Dealer Summit

Sold Out Crowd Gathers to Learn & Share Proven Business Blueprints

The 2017 Precision Farming Dealer Summit attracted a diverse group of influential dealers to analyze and acquire bankable precision strategies.
Planning a precision legacy, overcoming the limitations of today’s equipment compatibility and stretching marketing dollars for maximum return were building blocks of the second Precision Farming Dealer Summit.
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What Caught Your Attention in 2016?

Read these summaries of the ‘most-viewed’ content via Farm Equipment’s Digital Media offering — over the first 8 months of the year.
As editors, it’s our job to know, and deliver on, the news, topics and ideas that are most relevant to the farm equipment industry. Unlike years past, the prevalence of analytics in today’s world allows us to take a first-hand look at the information-consumption habits of our audience.
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Customer Demands Drive Equipment Innovations

Farm equipment manufacturers are responding to and, in some cases, anticipating farmers’ needs in designing new products. This was evident in the many new developments rolled out during the 2016 Farm Progress Show.
Not only did Farm Equipment editors carry out their traditional duties of digging for the newest and most innovative products at this year’s Farm Progress Show, but this time we dug a little deeper. This year we spent additional time with exhibitors to get their take on what’s driving new equipment designs and developments and how they’re responding to what they’re hearing from their dealers and customers.
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