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Articles by Lynn Marcinkowski Woolf

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Dealership Modernization

Building a Better Dealership

3 dealerships share how they conquered a new build, expansion and remodeling projects to improve the customer and employee experience.
By Lynn Marcinkowski Woolf posted on March 24, 2020 | Posted in Facilities
A fire, a divided dealership and limited space were the challenges facing 3 dealerships who took on major construction projects to support their growth plans.
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Dealership Minds

Building H&R Agri-Power’s Culture, Profitability

VP and COO Steve Hunt views his role as preserving H&R Agri-Power’s heritage along with building the effectiveness of its daily operations.
By Lynn Marcinkowski Woolf posted on February 4, 2020 | Posted in Best Practices, Operations & Finance
Steve Hunt holds a unique position at H&R Agri-Power of Hopkinsville, Ky., a 17-location employee-owned dealership. He’s vice president, chief operating officer, owner, son of the founder, father of a salesperson and a farmer. That vantage point helps him to be keeper of H&R’s culture and guardian of its profitability.
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Hiawatha Implement, Hiawatha, Kan. Over $75 Million in Revenues

Hiawatha Implement generates a break-out performance on sales, return on assets and absorption from the 2-store dealership, incorporating a mentor management style and pride-building facilities.
By Lynn Marcinkowski Woolf posted on July 8, 2019 | Posted in Best Practices, Operations & Finance, Dealer News
Larry Roeder had a newly earned Master's Degree in economics, no retail experience and a passive investor when he purchased a farm equipment dealership in 1981 in Hiawatha, Kan.
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
By Lynn Marcinkowski Woolf posted on September 14, 2018 | Posted in Best Practices, Dealership Marketing
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Conversations in Ag

Women in the Male-Dominated Livestock Industry

Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
By Lynn Marcinkowski Woolf posted on June 9, 2018 | Posted in Best Practices
Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
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Howse Implement Selling Intellectual Property, Parts at Online Auction

The company previously auctioned off major machines and closed Dec. 22 after 52 years in business.
By Lynn Marcinkowski Woolf posted on March 20, 2017 | Posted in Manufacturer News
Source: Rural Lifestyle Dealer
The recession in 2008, subsequent drought and a host of other factors, including bank rejection of restructuring plans, led to Howse Implement Co. ceasing production on Dec. 22, 2106 after 52 years in the business.
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Farm Equipment Videos

AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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