George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

ARTICLES

Technology for Profit: Make Your DBS More Productive

Farm equipment dealers, like most computer software and hardware users, use only a small portion of the features built into the systems they work with every day. Studies show users utilize only about 30% of the available features in many systems at the top of the range and as little as 10% of the built-in features are exploited by any one user. This low utilization rate is the same whether it's a dealer business system (DBS) or a general computer application like Microsoft Word.
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George Russell
Technology for Profit

Upgrade Your Fleet Management Technology

It's 8 a.m.; do you know where your trucks are? After real estate, a dealership's largest non-inventory asset is likely their rolling stock: delivery flatbeds and lo-boys, remote service vehicles, sales personnel cars or trucks, delivery vans, etc. But land and buildings stays put. Your rolling stock ... well, it rolls.
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George Russell
Technology for Profit

Simple Technologies to Increase Staff Efficiency

The title of this series of articles is “Technology for Profit” and is aimed at giving equipment dealers concrete examples of how advanced technology is being adapted to the day-to-day operations at machinery retailers to improve their bottom line.
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George Russell
Technology for Profit

Building an Interconnected, Knowledge-Based Dealership

Whether we like it or not, change is here when we talk about business technology. In your dealership, the adoption and use of new technology is moving literally at the speed of sound. The products you sell and service are more technologically sophisticated, which means that the way you sell and service them must at least match that level of sophistication.
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Technology for Profit

Building an Interconnected, Knowledge-Based Dealership

Whether we like it or not, change is here when we talk about business technology. In your dealership, the adoption and use of new technology is moving literally at the speed of sound. The products you sell and service are more technologically sophisticated, which means that the way you sell and service them must at least match that level of sophistication.
Read More
George Russell
Technology for Profit

Smart Uses for Smart Phones in the Dealership

Most dealer-principals and their salespeople use cell phones to speed up their communications and for customer convenience. But, what about cell phones for others in the dealership such as the service techs and the parts people?
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