George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

ARTICLES

George Russell

Technology for Profit: Automating the Service Department of the Future

Service is without a doubt the most expensive department to operate. It occupies the most space in the dealership so it has the highest occupancy costs (heat, light, power, rent/amortization, etc.); it also employs the most people, and has the highest operating costs. This is particularly true when you include the costs associated with field service vehicles, special diagnostic tools and consumables used in repairs.
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George Russell
Technology for Profit

10 Things to Ask Your Business System Supplier

This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
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Technology for Profit: 10 Things to Ask Your Business System Supplier

This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
Read More
George Russell
Technology for Profit

How Technology Affects Your Parts-to-Labor Ratio

Do you use parts-to-labor ratio as a key benchmark in your operation? This important rule of thumb maintains that for every dollar of labor sales, your dealership should generate one dollar of parts sales. Both parts and service should be your dealership's most profitable departments and this ratio helps drive profits in both areas.
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Technology for Profit: How Technology Affects Your Parts-to-Labor Ratio

Do you use parts-to-labor ratio as a key benchmark in your operation? This important rule of thumb maintains that for every dollar of labor sales, your dealership should generate one dollar of parts sales. Both parts and service should be your dealership's most profitable departments and this ratio helps drive profits in both areas.
Read More
George Russell
Technology for Profit

Why the Big Switch from PCs to Tablets?

The impetus for this month's column started with a comment from a dealer in one of our Currie Management Dealer Groups. At a recent meeting, he remarked, "Look around the room. Isn't it interesting that everyone who used a laptop computer a year ago now uses a tablet?"
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