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Dave Kanicki

Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.

Articles

ARTICLES

From the Desk of Dave Kanicki

Update on Brand Loyalty

By Dave Kanicki posted on December 19, 2013 | Posted in Manufacturer & Dealer Issues
When we published the results of our first brand loyalty survey in 2011 (Brand Loyalty: Is It Dead?, Farm Equipment, January 2011) we said it would lay the groundwork for future surveys to monitor farmers attitudes about their preferences when it came to the equipment they were buying.
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From the Desk of Dave Kanicki

The Culture of the Business

By Dave Kanicki posted on November 11, 2013 | Posted in Best Practices
If forecasts for 2013 net farm income and cash receipts are accurate, it looks as if the ag equipment business could see its first softening since 2009. In this business, that's a pretty good run of solid sales years for both dealers and manufacturers.
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Dealer Business Outlook & Trends 2014

By Dave Kanicki posted on October 1, 2013 | Posted in Data & Forecasts
In the face of volatile grain prices, uncertainty about depreciation rules, skepticism about a new farm bill and a lot of talk about farm equipment sales peaking, North American farm equipment dealers continue to see good potential for solid sales in 2014.
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From the Desk of Dave Kanicki

Will CNH Learn From IH's Mistakes?

By Dave Kanicki posted on September 30, 2013 | Posted in Manufacturer & Dealer Issues
Source: Dave Kanicki
If the new company formed by the merger of CNH Global and its parent company, Turin, Italy-based Fiat Industrial S.P.A., looks familiar to you old timers, it should. The major businesses of the new CNH Industrial farm equipment, construction equipment and trucks are nearly identical to that of International Harvester when it was the big dog of equipment and truck manufacturers.
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Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.

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Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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