Industry News

DataPoint: Forage Harvester Sales

The percentage of dealers forecasting sales growth of 2% or more for forage harvesters rose to 8.5% for 2024, according to the latest Dealer Business Outlook & Trends report. This percentage peaked in the last 5 years when almost 14% of dealers were forecasting unit sales growth for 2021.
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AGCO Combine & Application Equipment Sales Down 30% in 1Q24

AGCO reported net sales of $2.9 billion for its first quarter, a decrease of 12% year-over-year. This was down 12% from over $3.3 billion in AGCO first quarter of 2023. Net sales from North America specifically brought in $730 million for the first quarter of 2024, down 21% from last year. AGCO reported that softer industry sales and lower end market demand were partially offset by positive pricing. Its most significant sales declines were in hay  equipment, mid-range tractor and combines.
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CNH Industrial Ag Sales Down in 1Q24

 CNH Industrial’s first quarter ag net sales were down 14% year-over-year to $3.4 billion, mainly due to lower industry demand and dealer inventory management. According to the earnings report released May 2, agriculture net sales for the quarter fell back to levels seen in the first quarter of 2022, though remained about ag net sales for the first quarters of 2020 and 2021.
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[Technology Corner] Farmer Takes Retrofit Route with Smart Sprayer in 2024

It’s planting season, which means a lot of the technology we spotlight on this program is being used in the field as we speak. I paid a visit to Eagle, Wis., farmer Tyler Troiola who’s using John Deere See and Spray for the first time this growing season. He says it took his dealer about 2 solid weeks to install the system on his 2018 John Deere sprayer.
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