Product Innovations & Introductions

Dan Crummett
Ahead of the Curve

Alternative Weed Control Hints of Industry Changes

Machine vision and artificial intelligence, along with other precision technologies are laying the groundwork for cost-effective alternatives to herbicide use.
While “rural electrification” conjures up images of single light bulbs dangling from the ceiling of 1940s American farm houses, Case IH and the Switzerland’s Zasso Group have taken electrification directly to farm fields with technology that promises weed control without disturbing the soil or using chemical herbicides.
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Pam Mike and Frank
How We Did It

[Podcast] Conversations with Ag Equipment's Entrepreneurs: Lessiter Media

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs” (sponsored by Osmundson Manufacturing), Executive Editor Dave Kanicki sat down with Frank, Pam and Mike Lessiter of Lessiter Media.
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs” (sponsored by Osmundson Manufacturing), Executive Editor Dave Kanicki sat down with Frank, Pam and Mike Lessiter of Lessiter Media.
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Vermeer Family
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Vermeer Manufacturing

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs” (sponsored by Osmundson Manufacturing), Editor Mike Lessiter gathers four execs around the dining room table of the late Gary and Matilda Vermeer.
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs” (sponsored by Osmundson Manufacturing), Editor Mike Lessiter gathers four execs around the dining room table of the late Gary and Matilda Vermeer.
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Ag Equipment Entrepreneurs

For Landoll Corp. Diversifying Breeds Quality

Don Landoll has built a world-class company from humble beginnings by setting attainable goals, meeting them and then continuously setting new goals.
Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
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New Holland to Expand Through Product Innovation, Flexible Training

Significant product investments align with a revamped training structure to diversify New Holland’s customer base and enhance aftermarket support.
Prior to the appointment of Bret Lieberman as vice president of New Holland North America in 2015, the global farm equipment manufacturer experienced a fair amount of turnover in executive positions throughout the mid 2000s, making the communication of a consistent message to the dealer network a difficult task at times.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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