Product Innovations & Introductions

Winter Farm Shows Unveil Latest Technology

The agriculture industry in North America is going strong, and equipment manufacturers responded with a number of new introductions at this year's winter farm shows. The new product launches centered around ways to help improve production and efficiency, with a heavy focus on precision farming advancements. New Tier 4i compliant engines were another big theme of the two shows, held in January and February.
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Versatility of Hay Rakes Continues to Evolve

"If money were no object, what I tell people who come into the dealership with questions about which rake is best for producing quality hay is they need about three different rakes to have the right one on any given day," says Ryan Parker of Parker & Sons Equipment in Claypool, Ind. In addition to operating a shortline equipment dealership, Parker says his family also produces a lot of hay. "I know there have been days when I've got a rake in the field and wish I had another one or different one."
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Use 'Smart Software' in Your Marketing

The focus of this month's column is on two different "Smart Software"? applications developed to help your dealership increase sales by improving the visibility of your product and services, and providing a quicker and lower cost of acquisition and capturing prospects' interests.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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