Articles Tagged with ''Communication''

Customer Intelligence Special Report: CRM

Recognizing the 'Zero Moment of Truth'

The marketing environment has radically evolved in all industries with the advent of the Internet. Because the changes were more abrupt and well defined on the customer side of the equation, many dealers may not fully understand what has transpired over the last decade.
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Dealership Minds

Embracing Technology for Efficiency

It's no secret that when a Champlain Valley Equipment customer needs a part, they need it now, and the dealership makes every effort to get that part out to them as soon as possible. For Tim Curtis, parts manager at the St. Albans, Vt., location, the most powerful and efficient communication tool to facilitate getting that part out is his smartphone.
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Technology for Profit

What is CRM and Why Should You Care?

CRM means Customer Relationship Management. The short answer to why you should care is that your future success may depend on if and how you implement CRM. Retail, your business, the business of selling and serving end users, is very competitive. Long term success often depends on doing a lot of little things right. Selling and servicing farm equipment is no different than any other industry where CRM is now a standard practice. But our industry is just starting to learn about its benefits of and to use CRM successfully.
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Technology for Profit: Make Your DBS More Productive

Farm equipment dealers, like most computer software and hardware users, use only a small portion of the features built into the systems they work with every day. Studies show users utilize only about 30% of the available features in many systems at the top of the range and as little as 10% of the built-in features are exploited by any one user. This low utilization rate is the same whether it's a dealer business system (DBS) or a general computer application like Microsoft Word.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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