IRON Solutions Inc. today unveils a newly redesigned IRONSearch.com, complete with new features, content and service partners for improved user interface and expanded appeal.
The site’s latest enhancements come on the heels of new leadership at the helm of IRON Search. David Greenberg, an experienced automotive and equipment marketing executive from Ford Motor Company and recently New Holland Agriculture, who joined IRON Solutions, Inc. earlier this year as President of IRON Search. Greenberg and his team have forged new partnerships, secured new advertisers and accelerated development of the site to increase usability to better connect buyers and sellers.
IRON Search, the largest, most trusted remarketing outlet for buying and selling equipment online, reaches 5 million people with 70 million page views each year.
This popular service is now enhanced with a mobile site (m.ironsearch.com), agriculture and machinery news powered by AgWeb and weather, as well as service partnerships with uShip and IronPlanet. The exclusive partnership with IronPlanet allows IRON Search users to move inventory to IronPlanet for auction with a few, simple clicks. With the site’s built-in social media integration tools, IRONSearch.com clients can now display used equipment listings on their individual Facebook pages.
Advertisers are discovering IRON Search’s unique, high-value audience, its best-in-class advertising technology, and its integrated approach to sponsor content. Advertisers include John Deere, Case IH, New Holland, Salford Farm Machinery, Michelin, AGCO, Farm Credit Services, BASF, Cargill, Bayer, DuPont, Arctic Cat, Ford Motor Co., Syngenta, Pioneer, CENEX and many others.
David Greenberg states, “We’re adding new services to facilitate transactions on IRONsearch.com. In the past 12 months, IRON Search delivered almost 200,000 leads to dealers and sold $2.1 Billion in equipment and we see those numbers climbing daily. As the leading destination online for remarketing used equipment, our goal is to keep IRON Search simple, easy and trusted … with the greatest reach in the industry, and more innovations on the way.”
About IRON Solutions, Inc.
IRON Solutions, Inc., www.ironsolutions.com is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries. IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions services include IRON Guides®, IRON HQ®, Enterprise xSellerator™, IRON Buyer-Net™, IRON Builder®, IRON Igniter™, and IRON Search®.
The company’s equipment marketing web site www.ironsearch.com, and www.equipmentconnector.com provide a global digital marketplace for buyers and sellers of used equipment, as well as a targeted audience for agricultural, construction and heartland advertisers. IRON also provides Used Express / JD Max services and powers John Deere’s eValuator system, used exclusively by John Deere dealers across North America. Since 1947, IRON Solutions has been the industry leader in Equipment Market Intelligence® providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.
