Each fall, farmers reap the rewards of all their hard work in their fields. Now farmers can earn additional rewards before harvest through the AGCO Parts Field Rewards program when they buy new AGCO farm equipment.

Farmers can earn up to $500 in AGCO Parts Cash* with the purchase of any new AGCO brand equipment – including Challenger, Fendt, Massey Fergusonand Valtra — beginning June 1, 2011, through July 31, 2011. The AGCO Parts Cash can be used to buy genuine AGCO parts.

“AGCO Cash is ideal for farmers committed to preventative farm equipment maintenance,” said Christine Whitfield, Marketing Manager for AGCO Parts, North America.  “This can be particularly helpful as farmers get their equipment ready for the upcoming harvest season.”

“By using authentic AGCO parts,” Whitfield said, “farmers can have confidence in knowing that their parts have consistent OEM quality, dealer availability, competitive prices and a 12-month warranty. In fact, AGCO Parts has been recognized for its best-in-class parts quality by the North American Service-Parts Conference, a leading symposium for the service-parts divisions of prominent original equipment manufacturers in North America.”

In addition to earning AGCO Parts Cash when purchasing new farm equipment, farmers can also enroll their new equipment in the AGCO Parts preventative maintenance program, called PM360, and receive additional offers to keep their equipment in top shape. For more on the PM360 program, visit www.agcopm360.com.

“Through preventative maintenance, farmers are able to maximize their farm equipment uptime and improve their productivity,” Whitfield explained. “What better way to encourage preventative maintenance than to reward farmers with AGCO Parts Cash for their loyalty to AGCO’s brands of farm equipment.”

Farmers can get more information on Field Rewards through their local AGCO Parts dealer or by visiting www.AGCOparts.com.