Claiming to be the largest global retailer of farm machinery in the world, German farm machinery giant, Claas, has committed itself to "the long haul" to win loyalty for its expanding product range from Australian and New Zealand farmers.

Leading farm machinery distributor, Landpower Australia's chief executive, Richard Wilson, is confident of he can win over new customers to the famous European brand.

He remains buoyed by Southern Hemisphere prospects and the Claas strategy, saying "when the Claas name goes up, it never comes down".

His company has opened six Claas Harvest Centres, plus has another six in the planning stages and has a goal to have 17 up and running down-the-track.

But Landpower says the emphasis is not sheer numbers, rather, making sure things are in place to ensure long term success.

"Claas is the largest global retailer of farm machinery and while we have a different ownership structure here in Australia and NZ, these harvest centres are all based on the same principles of providing unmatched levels of technology, service and parts," said Mr Wilson (pictured).

"Our growth will be based on delivering service."

He believed Claas to be "the world's best harvesting technology company" and its reputation for innovation and service had extended to its tractor range.

"The Australian market has been dominated by a handful of brands for such a long time but I think we can say we are a viable alternative," he said.

"We don't yet have a full line of tractors, but we certainly have a long line that can provide just about everything mixed and broadacre producers need."

In Germany, Claas has grown its tractor market share from zero to 7.5 per cent.

Likewise, it was working towards catering for a broader range of combine harvesters and was "looking very carefully" to see what the Australian market needed.