Following a challenging year in 2024, rural lifestyle dealers are maintaining an optimistic outlook for business in the year ahead. 

According to the 2025 Rural Lifestyle Dealer Business Trends & Outlook report, the majority of dealers are forecasting revenues to be as good or better in 2025 compared to last year. That said, while 2024 revenues didn’t live up the dealers’ forecasts for the year, 84.9% of dealers did report they were profitable in 2024. 

Looking at their forecasts for 2025, dealers are more optimistic about their chance for improving revenues than they were in their 2024 forecasts. Just over 77% of dealers expect their wholegoods revenues to be as good or better than 2024, with 31.6% forecasting growth of 2-7%. Last year, 52.8% of dealers were forecasting wholegoods revenues to be as good or better than 2023. 

For the year ahead, 14% of dealers expect their wholegoods revenue to be up 8% or more. Another 31.6% of dealers are expecting revenue from wholegoods sales to be in line with 2024. When it comes to dealers who forecast a revenue decline, 15.8% expect wholegoods revenues to drop 2-7% (vs. 26.4% who called for this decline in 2024) while 7.0% are forecasting a decline of 8% or more vs. 20.9% in 2024. 

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