Deere, AGCO and CNH brands continue to control 90% of the total self-propelled sprayer market, according to the 2024 CropLIfe 100 Survey. But that is a slight drop from the 2023 survey.
According to the data from the 2024 CropLife 100 survey, smaller self-propelled sprayer manufacturers made some market share gains from the Big Three among the nation’s top ag retailers. Based upon the results, these companies hold an overall 10% market share among CropLife 100 sprayer fleets, up 2% from the 2023 figure.
In terms of 2025 purchase plans, the highest percentage of ag retailers plan to buy John Deere/Hagie equipment. Another 19% will buy Fendt/AGCO and 18% will buy Case IH/Miller sprayers. In terms of the non major line OEMs, 5% of ag retailers are looking to RBR while 2% will look at other brands like GVM, Horsch and Oxbo.
No-Till Farmer recently surveyed its subscribers and found similar results for purchase plans in the next 2 years. John Deere came out on top with 33% of no-tillers who planned to buy a self-propelled sprayer ranking it their first choice. Hagie followed with 29%. Apache was the top choice for 12% of no-tillers and other brands — which includes GVM and Horsch among others — came in at 4%.
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