Kubota North America announced Nov. 15, it has been recognized by the Consumer Technology Association (CTA) for its innovation and design excellence earning it a “Best of Innovation” in the CES Innovation Awards 2025 program for the Kubota KATR, a first of its kind, compact, four-wheeled robot with a stable cargo deck platform with stability control features that allow it to conduct work in demanding off-road agricultural and construction work environments, even on hills and slopes.

Kubota’s Innovation Award-winning product won best in the Industrial Equipment and Machinery product category by a panel of industry expert judges, including media, designers, engineers and more, who reviewed submissions based on innovation, engineering and functionality, aesthetic and design.

“At Kubota, we have a long-standing philosophy that our products must be technically excellent, be productive and enjoyable for our customers, and also ensure the sustainability of limited resources. Ultimately, our goal is to improve the quality of life for individuals and society,” said Brett McMickell, Kubota North America Chief Technology Officer. “Given the versatility of the KATR, it has a wide range of applications specifically designed to enhance productivity in the agriculture and construction sectors.”

The CES Innovation Awards program is owned and produced by CTA, the host and organizer of the Consumer Electronics Show (CES), which is recognized worldwide for its innovation awards as it is the most influential tech event on a global stage. CES 2025 is January 7-10, 2025, in Las Vegas, Nevada.

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