Eric Johnson, a Vanderloop sales rep who works out of the Brillion, Wis., store, shares how Vanderloop uses data to help improve the team's sales strategies in targeting the right customers for the right pieces of equipment. He also shares how the team's morning meeting sets the tone for the rest of the day and sets them up for working as a team.
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Years with Organization: 1
Role: Working out of the Brillion store, Lamers covers more of Central Wisconsin where there are more dairy customers. Johnson covers the area farther east toward Lake Michigan where the customers tend to be more row-crop farmers or customer harvesters.
Quotables: “I’m completing my first cycle, one year of getting to know people and coming up with sales strategies. A lot of it for me is researching a customer — anything from Facebook to talking to our sales manager — and really studying before I ever step foot on their farm.”
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